Build A Better Mousetrap, And People Will Buy It

Article source: http://www.msjsoftware.com/. Used with author's permission.

This is an old saying that many of us have grown up hearing since we were children, but the problem is improving on an invention that has been around for years. This is especially true for simple inventions like the common pet identification tag, or dog tag as it is normally referred too as. The pet identification tag has been a staple of our society for hundreds of years as a way to identify the owners of a particular lost pet, but it was not until World War I that the pet tag became famous and picked up its moniker as the "dog tag."

The idea was simple, it was a piece of metal worn around the collar to identify the owner of the pet, and this tag usually contained the pets name, and owners contact information. During that time it was all a pet owner needed if their pet was lost, because generally they worked for one company for forty years, brought their home and lived there for about the same amount of time, so there was no need to change the contact information. Today it is completely different with the average stay on the job lasting about five years, and the turnaround time in the average house lasting only five to seven years. Because of this, the average pet owner will have to purchase a new pet tag almost every three years to update contact information, and this brings us back to improving on that mousetrap.

With pet owners constantly on the move in an ever upwardly mobile society changing addresses and phone numbers, purchasing a new pet tag every couple of years has become a waste of time and money, because there is a service that allows the pet owner to purchase only one pet identification tag, and update their contact information free for the life of the pet. This company also links that pet tag to their contact page on its website, so if the pet is ever lost, no matter who finds it they will have up to ten ways to contact the owner to return the lost pet. This owner locating service is internet based, so it is accessible around the world to anyone that has access to the internet, this makes it especially valuable for those who travel with their pets.

The company that has, if not built, improved on that old mousetrap is RecoveryPets.Com, and they specialize in the global recovery of lost pets for those registered with their service. This company has taken the pet tag and linked it with their website to provide a service that out exceeds the original purpose of the pet tag. They provide for their registered pet owners a webpage that contains the pets name, a complete description, a photograph, and up to ten contact phone numbers or email addresses.

RecoveryPets.Com has a mission to help pet owners feel more secure that if their pet is ever lost, the person that finds them will be able to return them to the owners. The company is also working with various agencies to get the word out about their services in an effort to have these agencies have a one-stop location to identify lost pets for possible reunification with their owners. They will work with animal shelters and rescue agencies in any geographical location to set up services and distribute information about their services, all the agency has to do is contact them by email at partners@recoverypets.com for more information.

Now that the common mousetrap has been greatly improved, and their is a service that offers pet owners the ability to register once for a service that provides all the benefits that RecoverPets.Com provides, it is time to take the steps needed to ensure that our family pets will be returned if they should ever become lost. To get more information on the services provided by this company, all a pet owner has to do is log-on to their website at: http://www.recoverypets.com.

 Print this page